National Directory of Marketing, Advertising, PR & Social Media Marketing Experts » marketing list http://nationalmarketingdirectory.com Register Your Marketing, Advertising, PR & Social Media Marketing Services Today And Be Found Tomorrow Tue, 12 Nov 2013 21:22:32 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 YOUR MARKETING GLOSSARY http://nationalmarketingdirectory.com/your-marketing-glossary/ http://nationalmarketingdirectory.com/your-marketing-glossary/#comments Thu, 18 Nov 2010 00:06:56 +0000 http://nationalmarketingdirectory.com/2010/11/your-marketing-glossary/ Complete Marketing Glossary and Marketing Definitions
Account Manager
Vendor representative in charge of specific customers or partners.
Affiliate
A website that will drive traffic to another site for a percentage of sales.
Affinity Marketing
Marketing targeted at individuals sharing common interests related to a product. Also, a campaign jointly sponsored different organisations.
Attribute
Characteristic, peculiarity, or distinctive feature of a product.
Banner
An ad on a Web page that is usually linked to the advertiser’s site.
B2B
B2B is an acronym for “business-to-business” referring to commerce between businesses. Most commonly used in connection with e-commerce and advertising, when you are targeting businesses as opposed to consumers.
Brand
A name, term, sign or symbol used for identification and recognition purposes of products or services. Both a physical and emotional trigger to create a relationship between consumers and the product or service.
Brand Attributes
Functional or emotional associations that are assigned to a brand by its customers and prospects. Brand attributes can be either negative or positive and can have varying degrees of relevance and importance to different customer segments.
Brand Equity
The value – both tangible and intangible that a brand adds to a product/service.
Brand Extension
Using an existing brand for new products or services.
Brand Loyalty
The strength of preference for a brand compared to other similar available options. Often measured in terms of purchase behavior or price sensitivity.
Brand Management
The process of managing an organisationA533;s brands in order to increase long-term brand equity.
Brand Positioning
The space a brand is perceived to occupy; the part of the brand identity that is to be actively communicated in a way that meaningfully sets it apart from the competition.
Brand Repositioning
Effort to change common perception of a brand.
Broadcasting
Delivering content through radio or television to a “broad” audience” over the airwaves. See “Narrowcasting”.
Business to Business (B2B)
Sales focused on business customers, either for internal use or resale.
Business to Consumer (B2C)
Sales focused on consumers, typically for personal consumption.
Buzz
“Word-of-mouth” marketing, where product information is communicated by consumers.
Call Center
The word for an inbound telephone division in a company. The operators are called Agents. The call center uses an ACD (automatic call distributor) to manage the calls efficiently.
Call to Action
Whatever you want your customer to do through a given marketing effort. Some examples would include purchasing a product, signing up for your service, filling out a form, etc.
Churning
The practice of customers switching to another supplier based on special discount offers.
Click-through
The percentage of ad views on a Web page that resulted in an ad click.
Competitive Advantage
The product, proposition or benefit that puts a company ahead of its competitors.
Cost Per Thousand (CPM)
Standard measurement for determining the cost effectiveness for advertising, by comparing the cost to impressions for a target audience.
CRM
Acronym for Customer Relationship Management, which is also applied to Customer Relationship Management software. CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related.
Cross-Sell
Encouraging customers to buy products from other departments or categories.
Customer Lifetime Value (CLV)
Profitability of a customer during the lifetime of the relationship, as opposed to profitability of one transaction.
Customer Service
Process designed for assuring customers a positive buying experience. When executed correctly, it can improve customer loyalty, increase cross-selling, and promote positive word-of-mouth.
Data-mining
Using technology to break down information, often used to aid forecasting and prediction of marketing data.
Decision Makers
In business-to-business, executives who have the authority to make or influence a purchase. Also known as Business Decision Maker (BDM).
Demographics
Statisitcs that describe characteristics of a population (e.g., sex, race, age, geographic location)
Differentiation
Identification, definition, and communication of a product’s uniqure selling proposition or USP. See “Uniqure Selling Proposition”.
Direct Marketing
All activities which make it possible to offer goods or services or to transmit other messages to a segment of the population by post, telephone, e-mail or other direct means.
E-Commerce/E-Marketing
Sales or marketing conducted through the Internet.
Frequency
Amount of exposure your target market has to your marketing message, or how many times someone buys a product.
Focus Group
Study of a cross section of people used to predict response to a product or service. Often conducted with group of customers who are assembled together in a conference room to discuss a particular product.
Four M’s
Money, Material, Machine and Manpower. Business resources referenced in a marketing plan.
Four P’s
Product, Price, Placement and Promotion. The basic foundational elements of traditional marketing.
Impressions
Every exposure to an advertising message is an “impression.”
Influentials
People who can influence buying habits of others.
Integrated Marketing Communications
This is a concept of marketing communications that recognizes the added value of assuring that all communication vehicles (including sales force, customer services, and any other employees who have customer contact) portray a clear and consistent message about the company, business, or product that follows and illustrates the company’s vision and mission.
Lead
A prospect who has responded is called a Lead.
Mailing list
A list of customers or prospects used to mail catalogs or sale announcements. It is not a marketing database because it does not provide for a two-way communication with customers.
Marketing Communications
All methods used by a firm to communicate with its customers and prospective customers.
Marketing Metrics
Measurements that help with the quantification of marketing performance, such as market share, advertising spend, and response rates elicited by advertising and direct marketing.
Marketing Mix
Variety of the elements in marketing efforts. Can iclude details such as pricing, product features, packaging, advertising, merchandising, distribution, and budget.
Market Penetration
The percentage of actual customers as compared with the total number selected as the market.
Market position
The perception of a product or an organisation from the view of the consumer.
Mass Marketing
Selling to everyone through mass media such as radio, TV, or a newspaper, as opposed to database marketing which is aimed at a small selected audience.
Narrowcasting
Delivering targeted content over a broadcasting system, but directed to audiences with special or “narrow” interests. See “Broadcasting”.
Newsgroup
Internet discussion group devoted to talking about a specific topic.
Niche Marketing
The process of concentrating your resources and efforts on one particular segment.
Opt-in
Opt-in email lists are lists where Internet users have voluntarily signed up to receive commercial e-mail about topics of interest.
Page Views
Number of times a user requests a Web page. Indicative of the number of times an ad was potentially seen, or “gross impressions.” May overstate ad impressions if users choose to turn off graphics.
Packaging
Material used to protect goods, and used as an opportunity to present the brand and logo.
Peer to Peer (P2P) Marketing
Technique of encouraging customers to promote a product person-to-person (peer-to-peer) on the Internet. See also “Word of Mouth”.
Personalization
The process of including personal references in marketing efforts, such as a Web site or a letter.
POS
Point of Sale. A cash register.
Positioning
Marketing efforts aimed at defining a product or company in the consumer’s mind.
Product Life Cycle
The five stages of a product’s life include:
1. Introduction, during which costs typically exceed revenue.
2. Growth, during which sales rapidly increase.
3. Maturity, during which there is more competition, pricing tends to decline, and product loyalty is emphasized in advertising.
4. Saturation, during which sales slow and advertising strategy shifts to reinforcement.
5. Decline, at which point the market has shrunk and advertising and distribution costs are cut drastically to reduce losses
Product Placement
Use of a product or service within a television show or film.
Promotional Mix
Components of a promotional campaign, including advertising, public relations, direct marketing, packaging, and sales promotion.
Prospect
A potential customer who you have targeted.
Pull Promotion
Promotion that addresses the customer directly, intended to get them to demand the product, and “pull” through the distribution chain.
Push Promotion
Promotion relies on the next link in the channel – e.g. a wholesaler or retailer – to “push” products to the customer.
Reach
Total number of individual prospects exposed to your message.
Relationship Marketing
Strategy of establishing a relationship with a customer that lasts beyond the initial purchase.
Response Rate
The percentage of people who responded to your offer. A typical direct mail response rate to prospects is 2%.
Retention
The tendency to keep customers buying. Success is measured by retention of customers.
Rich Media
Rich media is a term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, and special effects.
SMB
Acronym for Small to Medium Business. Also known as SME, for Small to Medium Enterprise.
Segmentation
The process of dividing a market into groups that display similar behaviour and characteristics.
Spin
The attempt to manipulate the depiction of news or events in the media through artful public relations – often used with derogatory connotations.
Splash Page
Also known as a “jump page,” a Web page set up for visitors who clicked on a link in an advertisement. Can be used to promote special offers or to measure the response to an advertisement.
SWOT Analysis
Analysis method which examines Strengths, Weaknesses, Opportunities and Threats. Often used as part of a marketing plan.
Targeting
Selection of specific market segments for a campaign.
Telemarketing
Talking on the telephone to prospects or customers. Inbound telemarketing is usually customers or prospects calling your toll free number. Outbound telemarketing is when you place the call to a prospect or customer. Telemarketing can be done by your in-house staff or by an external telemarketing company.
Unique Selling Propostion (USP)
Product features or benefits that cannot be claimed by the competition.
Up-Sell
Prompting customers to buy upgraded products when they had intended to buy something of lower value.
Value Proposition
The functional, emotional, and self-expressive benefits delivered by product, service, or brand, that provide value to the customer, and the rationale for making one brand choice over another.
Word of Mouth
Spread of information through human interaction alone.
]]> http://nationalmarketingdirectory.com/your-marketing-glossary/feed/ 1 The Secrets To Email Marketing Success http://nationalmarketingdirectory.com/the-secrets-to-email-marketing-success/ http://nationalmarketingdirectory.com/the-secrets-to-email-marketing-success/#comments Wed, 17 Nov 2010 23:29:19 +0000 http://nationalmarketingdirectory.com/2010/11/the-secrets-to-email-marketing-success/

Nine Secrets To Email Marketing Success

Admit it.  The key you utilize the most when going through your email is the delete key.  First, you start deleting all of the email from senders you don’t recognize.  Next, you delete the email you know you’ll never read.  Finally, you read the emails that grab your attention.

So, is it the sender’s name, URL or subject line that grabs your attention?  
Often, it’s that and more. 

Read on to discover nine ways to get your own emails opened and read so that your recipients will be enticed to take action.

  1. Be consistent with your “From Field” so your recipients see exactly from whom the email is coming.  Setup your name, company or brand name in your email management program by referring to your help guide for setup instructions.
  2. Ask your recipients to white list your email address to avoid your emails being blocked or routed to their spam folders.
  3. Always stuff your emails with value. Your recipients will gladly open them because they will expect something interesting.
  4. Be creative with your Subject Lines.  Create curiosity.  For example:  “They don’t want YOU to know!” creates more curiosity than “The marketing experts don’t want you to know.”
  5. Test your subject lines on small segments of your lists.  One subject line will always get a higher open rate than another.  Use the best one to email to others on your list.
  6. Be careful to avoid list rot.  People change email addresses, get new spam filters and lose interest because of your lack of contact or old content.
  7. Email once a month at minimum.  Most marketers simply do not email often enough.  
  8. Surprise your email readers every so often with something completely new.  Make your emails fun so your recipients will want to open them.
  9. Always ask for some action on the reader’s part.  Get your recipients to do something like clicking on a link to your website or blog.

If you’re not totally convinced that these tips can pay off, let these email marketing stats marinate a bit:

  • 35% of email users open messages because of the subject line content (Juniper Research, 2007)
  • 17% of Americans create a new email address every six months  (Juniper Research, 2007)
  • Those who buy products marketed through email spend 138% more than non-readers of email (Forrester Research, 2008)

Email marketing can really pay off by focusing on the right elements.  By always delivering valuable information to your readers, you’ll rarely have to worry if you’ll get a favorable response.

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