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	<title>National Directory of Marketing, Advertising, PR &#38; Social Media Marketing Experts &#187; sales</title>
	<atom:link href="http://nationalmarketingdirectory.com/tag/sales/feed/" rel="self" type="application/rss+xml" />
	<link>http://nationalmarketingdirectory.com</link>
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		<title>Sales Goals On Fire &#8211; The Ultimate (NON-CRM) Sales Goal &amp; Sales Activity Tracker</title>
		<link>http://nationalmarketingdirectory.com/sales-calls-on-fire-the-ultimate-non-crm-sales-goal-sales-activity-tracker/</link>
		<comments>http://nationalmarketingdirectory.com/sales-calls-on-fire-the-ultimate-non-crm-sales-goal-sales-activity-tracker/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 21:01:52 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Sales Specialists]]></category>
		<category><![CDATA[Direct selling]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales calls]]></category>
		<category><![CDATA[Sales Tracking]]></category>
		<category><![CDATA[Selling]]></category>

		<guid isPermaLink="false">http://nationalmarketingdirectory.com/?p=2053</guid>
		<description><![CDATA[Sales Goals On Fire is the First and Only (100% NON-CRM) Sales Activity Tracking App. So, instead of using frustrating function filled CRM systems, you’ll only need one app and a few seconds to input and track your sales. You’ll love being able to track your sales goals and sales activity WITHOUT using Sales Force [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="https://itunes.apple.com/us/app/sales-calls-on-fire-your-ultimate/id592408093?mt=8">Sales Goals On Fire </a>is the First and Only<br />
(100% NON-CRM) Sales Activity Tracking App.<br />
So, instead of using frustrating function filled CRM systems,<br />
you’ll only need one app and a few seconds to input and track your sales.</p>
<p><strong>You’ll love being able to track your sales goals and sales activity</strong><br />
WITHOUT using Sales Force<br />
WITHOUT using ACT!<br />
WITHOUT using Goldmine or SugarCRM<br />
WITHOUT using Outlook or XL<br />
WITHOUT even using paper and pencil<br />
And WITHOUT it costing an arm &amp; a leg</p>
<p>Check it out and you&#8217;ll quickly discover it&#8217;s an extremely<br />
fast and easy way to privately track, in real-time, your sales activities,<br />
and your personal sales goals, as well as getting motivational sales tips,<br />
quotes and ideas.</p>
<p><a href="https://itunes.apple.com/us/app/sales-calls-on-fire-your-ultimate/id592408093?mt=8">Download Sales Goals On Fire Now!</a></p>
<p><strong>YOU&#8217;LL INSTANTLY TRACK SALES ACTIVITIES AND SALES GOALS:</strong><br />
• Tap To Add Sales Activities<br />
•  Tap To Add Sales Amount<br />
• Completely Customizable<br />
• Displays Actual Vs. Goal For All Sales Activities<br />
• • • Calculates And Displays What You Earn For Each Sales Activity.<br />
EXAMPLE: You earn $1,397 for each sales meeting you go on,<br />
whether you closed a sale or not.<br />
• Ability To Set A Default Currency For The Application<br />
• Edit Current And Previous Sales Activities</p>
<p>The best part is,  you’ll quickly put an end to sales call reluctance,<br />
eliminate prospecting procrastination and stop serious sales slumps.</p>
<p><a href="https://itunes.apple.com/us/app/sales-calls-on-fire-your-ultimate/id592408093?mt=8">Click Here Now and download Sales Goals On Fire.</a></p>
<p>Also, I&#8217;ve attached a flyer with a few more benefits to<br />
share with your sales leaders you may know who want to help<br />
their sales team sell more.</p>
<p>And please forward this email to any sales people<br />
you know who feel a little &#8216;beat up&#8217; from time to time.</p>
<p>Thanks for your help getting the word out about &#8220;Sales Goals On Fire&#8221;</p>
<p>Sandy Barris</p>
<p>P.S. Here&#8217;s the link  to <a href="https://itunes.apple.com/us/app/sales-calls-on-fire-your-ultimate/id592408093?mt=8">DOWNLOAD/INSTALL </a>&#8220;Sales Goal On Fire&#8221; now while it fresh on your mind.</p>
<p>________________________</p>
<p>Sandy Barris<br />
CEO/Chief Accelerant<br />
Sandy@callsonfire.com</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Top Ten Fast Internet Marketing Tips for 2010</title>
		<link>http://nationalmarketingdirectory.com/top-ten-fast-internet-marketing-tips-for-2010/</link>
		<comments>http://nationalmarketingdirectory.com/top-ten-fast-internet-marketing-tips-for-2010/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 00:06:57 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[free giveaways]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[makreting plans]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR plan]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Statistics]]></category>

		<guid isPermaLink="false">http://nationalmarketingdirectory.com/2010/11/top-ten-fast-internet-marketing-tips-for-2010/</guid>
		<description><![CDATA[Top Ten Fast Internet Marketing Tips for 2010]]></description>
				<content:encoded><![CDATA[<p><span style="font-family: verdana, arial, helvetica;"><strong>Top Ten Fast Internet Marketing Tips for 2010</strong></span></p>
<p style="margin-top: 6px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; line-height: 16px;">It’s been another fast-paced year on the Internet. Just when we though it was safe to venture out with our marketing plan, Google introduces Google Wave, Microsoft launches Bing and tells us it’s joining forces with Yahoo.</p>
<p style="margin-top: 6px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; line-height: 16px;">So to clear our minds, we came up with Ten Easy Internet Marketing Tips we know to be true, so it doesn’t matter how you choose to go about it, you’ve got some facts to go on:</p>
<ul>
<li><strong>SEO</strong> is important, but there are many things you can do yourself before you decide to blow the budget on a specialist. Think well-written content, regular updating and getting people to link to you.</li>
</ul>
<ul>
<li><strong>Email newsletters </strong>work if you divide up your target audiences (where possible), check the statistics and include a “call to action”. Overall, finding new ways to communicate with your customers is a good thing as long as your copywriting is good. If it isn’t, find some help here.</li>
</ul>
<ul>
<li><strong>Blog</strong>, but only if you’re an expert! You probably have it in you if you’re passionate about your subject. Blogs are unique and give followers the opportunity to get a feel for you, your business and the way you work.</li>
</ul>
<ul>
<li><strong>Statistics</strong>. The brilliant thing about Internet marketing is that everything is trackable. If you don’t do it already, get Google Analytics on your website, it’s free.</li>
</ul>
<ul>
<li>Get your business on <strong>Google Local Business</strong> Centre.</li>
</ul>
<ul>
<li>Introduce <strong>video</strong> into your websites, blogs and emails. The search engines love rich content like video and it’s very low cost to do. Use YouTube to get started and link back to your website.</li>
</ul>
<ul>
<li>Venture into <strong>social networking</strong>. It’s not going away and as more of us “sit” in our social network of choice, be it Facebook, Twitter or one you’ve created – they’re a whole new channel to market to. You can set up a Facebook Business Page, which is public (so Google will find it), and promote what you do to gain “fans”. Remember to add a “Find Us on Facebook” (or whichever social networks you’re using) button on your website.</li>
</ul>
<ul>
<li><strong>Offer information </strong>that people want to read, not just what you want to sell to them. We’ve got many writing tools at our disposal now and the Internet has made it possible to share more information (for free) than ever before.</li>
</ul>
<ul>
<li>Other<strong> free giveaways</strong> are a hit and remarkably easy to do. Can you provide articles about your product/services/subject that people sign up to receive? Can you create a free download or other value added content?</li>
</ul>
<ul>
<li>Remember that any <strong>PR</strong> you do “off” line can be tweaked and used online too. Add a press release into a news section on your website, tweet about your event or update your wall on Facebook to tell fans what’s new.</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Marketing Ideas for Sales Pros</title>
		<link>http://nationalmarketingdirectory.com/marketing-ideas-for-sales-pros/</link>
		<comments>http://nationalmarketingdirectory.com/marketing-ideas-for-sales-pros/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 00:06:56 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[business ideas]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[business plans]]></category>
		<category><![CDATA[cold calling]]></category>
		<category><![CDATA[cold calls]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing plans]]></category>
		<category><![CDATA[markteing]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales plan]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[selling ideas]]></category>
		<category><![CDATA[selling plan]]></category>
		<category><![CDATA[selling plans]]></category>
		<category><![CDATA[selling secrets]]></category>
		<category><![CDATA[telemarketing]]></category>

		<guid isPermaLink="false">http://nationalmarketingdirectory.com/2010/11/marketing-ideas-for-sales-pros/</guid>
		<description><![CDATA[Proven ideas for Sales Professionals, business owners and  Entrepreneurs to help close more deals]]></description>
				<content:encoded><![CDATA[<p>Here are a few ideas for Sales Professionals and Newbies to help close more deals</p>
<ol>
<li>Start every day with two cold calls.</li>
<li>Read newspapers, business journals and trade publications for new business openings and for personnel appointment and promotion announcements made by companies. Send your business literature to appropriate individuals and firms.</li>
<li>Give your sales literature to your lawyer, accountant, printer, banker, temp agency, office supply salesperson, and advertising agency.</li>
<li>Put your fax number on order forms for easy submission.</li>
<li>Set up a fax-on-demand or email system to easily distribute responses to company or product inquiries.</li>
<li>Follow up on your direct mailings, email messages and broadcast faxes with a friendly telephone call.</li>
<li>Try using the broadcast fax or email delivery methods instead of direct mail. Broadcast fax and email allows you to send the same message to many locations at once. Make certain that these messages are sent to potential or actual clients and that they provide an option to opt out from future messages. Otherwise, they may be considered spam, which is a negative message about your business.</li>
<li>Using broadcast fax or email messages to notify your customers of product service updates.</li>
<li>Extend your hours of operation.</li>
<li>Reduce response/turnaround time. Make reordering easy with reminders. Provide pre-addressed envelopes.</li>
<li>Display product and service samples at your office.</li>
<li>Let clients know about products and services you provide that they aren&#8217;t currently buying.</li>
<li>Call and/or send mail to former clients to try to reactivate them.</li>
<li>Take sales orders over the Internet.</li>
</ol>
<p>Try one per week, see what works best for you and keep doing what&#8217;s working. Always testing to constant improvement.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>What Number IS The Loneliest Number?</title>
		<link>http://nationalmarketingdirectory.com/what-number-is-the-loneliest-number/</link>
		<comments>http://nationalmarketingdirectory.com/what-number-is-the-loneliest-number/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 00:00:45 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Advertising Plan]]></category>
		<category><![CDATA[best marketing plan]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[decisions]]></category>
		<category><![CDATA[getting clients]]></category>
		<category><![CDATA[legos]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[mortgagebrokers]]></category>
		<category><![CDATA[one]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[stock brokers]]></category>
		<category><![CDATA[stockbrokers]]></category>

		<guid isPermaLink="false">http://nationalmarketingdirectory.com/2010/10/what-number-is-the-loneliest-number/</guid>
		<description><![CDATA[What can you do to offer more choices to your clients and add additional streams of revenue and profit to your business?]]></description>
				<content:encoded><![CDATA[<p>We&#8217;ll in my humble opinion; the loneliest number in business is the number “one.”</p>
<p>When you have only one client, one product, one source of income or only one of anything, you are leaving yourself or your business vulnerable to any changes that might occur in your industry or in the general economy.</p>
<p><strong><em>“Put all your eggs in the one basket and – WATCH THAT BASKET.”</em><br />
</strong>- Mark Twain</p>
<p>Many stockbrokers made “big money” during the “dot-com” boom of the “Roaring 90s and more so during the latest stock run up before the bottom fell out.” They are hurting now because the stock market crashed and many investors moved their money out of the market into safer investments or took a big hit in their 401k&#8217;s.</p>
<p>Up until recently, mortgage brokers were enjoying a very profitable times, brought about because of the low interest rates and many other factors we&#8217;ve all seen in the media. Many of these brokers should be looking for new products, services or ideas to sell, because as we all know, things never remain the same.</p>
<p>Very few businesses can survive selling only one product/service.</p>
<p>The only one that I can think of is Lego.</p>
<p>How many of your product lines or services can be expanded?</p>
<p>Ask, what do people need before, during and after they make a purchase from you?</p>
<p>Can you think of anything you may offer to help fulfill those needs?</p>
<p>What can you do to offer more choices to your clients and add additional streams of revenue and profit to your business?</p>
]]></content:encoded>
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		<item>
		<title>Higher Proof Will Help You Sell More Products, Services and Ideas</title>
		<link>http://nationalmarketingdirectory.com/higher-proof-will-help-you-sell-more-products-services-and-ideas/</link>
		<comments>http://nationalmarketingdirectory.com/higher-proof-will-help-you-sell-more-products-services-and-ideas/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 00:00:44 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising plans]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[demonstrate]]></category>
		<category><![CDATA[endorcement]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[guarantees]]></category>
		<category><![CDATA[How]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plans]]></category>
		<category><![CDATA[Proof]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sandy barris]]></category>
		<category><![CDATA[sell more]]></category>
		<category><![CDATA[testing]]></category>

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		<description><![CDATA[Have I planned on providing my reader, viewer and listener the proof and credibility that what I'm saying is indeed true?]]></description>
				<content:encoded><![CDATA[<h1><span style="font-size: medium;"><strong>Proof Will Help You Sell More Products, Services and Ideas:</strong></span></h1>
<p>Go ahead, take a few minutes today and look at every marketing message you are putting out&#8230;</p>
<p>Ask yourself:<br />
Am I providing my reader, viewer and listener the proof and credibility that what I&#8217;m saying is indeed true?</p>
<p>How many times have you seen an ad on TV and said to yourself “Yea. Right. Sure it is?”</p>
<p>Let’s face it&#8230; we are all slammed with so many marketing messages a day, that we stop believing most of them.</p>
<p>So how do make your marketing messages more <a href="http://www.fastmarketingplan.com/tasks/believability.php" target="_blank">believable</a>?</p>
<p>Start by take a closer look at the benefits of what you are selling.</p>
<p>Think about all the ways you can prove your benefits actually exist.<br />
Ask yourself:<br />
•    What are the strongest<strong> “Reasons Why”</strong> anyone should believe they’ll get what I promise?<br />
•    How much more <strong>specific</strong> can I be?<br />
•    What <strong>solid proof</strong> have I offered showing what I claim it true?<br />
•    Have I begun to think about how I can<strong> strengthen my guarantees</strong>?<br />
•    Is there a way to <strong>demonstrate</strong> your product/service in action?<br />
•    Can you get a<strong> celebrity endorsement?</strong></p>
<p><strong>Answer these questions and apply these ideas to what you are selling and you are well on your way to providing the proof people need to believe your benefits will deliver.</strong></p>
<blockquote><p><strong><em>“No way of thinking or doing, however ancient, can be trusted without proof.”</em></strong><br />
-Henry David Thoreau</p></blockquote>
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		<item>
		<title>Three Revealing Tips To Writing A Profitable Ad</title>
		<link>http://nationalmarketingdirectory.com/three-revealing-tips-to-writing-a-profitable-ad/</link>
		<comments>http://nationalmarketingdirectory.com/three-revealing-tips-to-writing-a-profitable-ad/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 00:00:44 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Advertising Plan]]></category>
		<category><![CDATA[best marketing plan]]></category>
		<category><![CDATA[biz]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[decisions]]></category>
		<category><![CDATA[getting clients]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales training]]></category>
		<category><![CDATA[sandy barris]]></category>
		<category><![CDATA[Selling]]></category>

		<guid isPermaLink="false">http://nationalmarketingdirectory.com/2010/10/three-revealing-tips-to-writing-a-profitable-ad/</guid>
		<description><![CDATA[Who Else Wants To Discover The Three Critical Keys To Writing A Profitable Ad?]]></description>
				<content:encoded><![CDATA[<h1><span style="font-size: medium;"> <strong>Three Revealing Tips To Writing A Profitable Ad?</strong></span></h1>
<p>Are you frustrated because your ads are not getting the response you thought they deserved?</p>
<p>Here are three tips that are 100% guaranteed to help you improve any ad.</p>
<h2><span style="font-size: small;"><strong>Tip One:</strong></span></h2>
<p>Write a <strong>powerful <a href="http://www.fastmarketingplan.com/tasks/headlines-subheads.php" target="_blank">headline</a></strong> that stops your reader dead in their tracks.<br />
Get them say to themselves. “I’ve gotta know more”</p>
<p>To create great headlines, run to your nearest magazine rack.</p>
<p>Swipe and use the tested headlines from the most popular publications. Publications like: The National Enquirer, People, Sports Illustrated and Games.</p>
<p>They have spent huge bucks testing and proving that these headline work. Headlines get the publishers magazines flying off the shelves. Use them as models to create your headlines.</p>
<h2><span style="font-size: small;"><strong>Tip Two:</strong></span></h2>
<p>What do you want your future client to do AFTER you’ve convinced them that they need what you are offering?</p>
<p>A powerful technique is to take your reader, viewer or listener by the hand and tell them exactly what to do. Tell them to call your phone number now. Come into your shop today. Go to your website and order right now.</p>
<p>Put simply, people want to be lead.<br />
They need to know exactly what to do… or,<br />
they won’t do anything at all.</p>
<h2><span style="font-size: small;"><strong>Tip Three:</strong></span></h2>
<p>Tell <strong>stories</strong> in your ad.</p>
<p>People are naturally curious.</p>
<p>Since childhood, we love hearing stories.<br />
We also love picturing ourselves in the story.</p>
<p>When you use stories to tell the real reasons why you are offering what you are offering, people trust and believe you. Why? It’s human nature and you can’t fool with Mother Nature.</p>
<blockquote><p><em><strong>“The unread story is not a story; it is little black marks on wood pulp.<br />
The reader, reading it, makes it live: a live thing, a story.”<br />
</strong></em> -Ursula K. LeGuin</p></blockquote>
<p>One of the most important parts of <strong>storytelling</strong> is being totally honest.<br />
People can smell a fake story a mile away.</p>
<p>Also, when you mention, in your stories a minor problem with what are selling, it keeps you honest and builds trust.</p>
<p>So, there you have it. With a little practice, you’ll use these three tips to improve any ad you are running anywhere. On the web, in the paper, on the radio or TV.</p>
<p>Imagine what would happen if you found more tips like this on this Website.<br />
Some people will dig for a lot more marketing secrets, strategies and tactics here too. Will you?</p>
]]></content:encoded>
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		<title>7 Questions To Ask Before Writing Your Marketing Plan</title>
		<link>http://nationalmarketingdirectory.com/7-questions-to-ask-before-writing-your-marketing-plan/</link>
		<comments>http://nationalmarketingdirectory.com/7-questions-to-ask-before-writing-your-marketing-plan/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 22:49:45 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
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		<guid isPermaLink="false">http://nationalmarketingdirectory.com/2010/10/7-questions-to-ask-before-writing-your-marketing-plan/</guid>
		<description><![CDATA[Can I show you 7 simple things to ask to help speed up creating your next marketing plan?]]></description>
				<content:encoded><![CDATA[<h1><span style="font-size: medium; "><strong>7 Questions To Ask Before Writing Your Marketing Plan</strong></span></h1>
<h2><span style="font-size: small; ">Have you ever wondered how to streamline creating a marketing plan?</span></h2>
<h3>Can I show you 7 simple things to ask to help speed up creating your next marketing plan?</h3>
<p>The first question to ask is, <strong><em>&ldquo;Do I really need a marketing plan.&rdquo;<br />
</em></strong>You may not. If everything you are doing to bring in all the business you want, don&rsquo;t change a thing. Even if you or your staff are bored with it. Let it keep profiting until it stops profiting.</p>
<p>Next ask,<em><strong> &ldquo;What do I want a marketing plan to do for me and my business.&rdquo;</strong></em><br />
Many marketing plans are written as part of a business plan. Also, marketing plans are written when looking for new or more funding. Most marketing plans are created as a road map, a guide to the next 12-18 months of marketing campaigns</p>
<p>Now, <em><strong>&ldquo;What is your Unique Selling Proposition (USP)?&rdquo; </strong></em>Answer in a compelling way, why anyone would choose your products, services or ideas over all the other choices they have, including doing nothing.</p>
<p>Of course, you are making and<em><strong> &ldquo;<a target="_blank" href="http://www.fastmarketingplan.com/tasks/irresistible-offer.php">Irresistible Offer</a>&rdquo;</strong></em> every time you are in front of someone. Business and marketing are all about offers.&nbsp; You give me this and I&rsquo;ll give you that. Keep in mind that without an offer, no business transpires. Think of the many times you have seen an advertisement or marketing message and couldn&rsquo;t figure out what was being offered. Don&rsquo;t make this critical mistake. State exactly what you will be offering in your marketing plan.</p>
<p>OK, <em><strong>&ldquo;Where is your ideal future client or customer?&rdquo; </strong></em>Not just anyone, but who is the ideal fit for your products, services or ideas. Where can you find enough of your ideal future clients to be profitable? When you do find them, how much do you know about their hopes, aspirations, desires, fears, problems, etc? Take off your shoes and walk in your future clients shoes for a week and see, hear and feel what they see hear and feel. Then and only then, will you know their real problems.</p>
<p>I&rsquo;m sure you&rsquo;ve decided on which, if any, of the many of the different <strong><em>&ldquo;marketing media options you&rsquo;ll want to test.&rdquo;</em></strong> Options like direct response mailing campaigns, yellow page ads or email marketing. How about tele-marketing, newspaper display ads or Webinars? Networking, Social media marketing or pay-per-click marketing? We could go on and on and on, but you get the idea. Where are you going to spend your marketing budget?</p>
<p>Finally, as long as you are going after new clients, <em><strong>&ldquo;How are you capturing their personal information?&rdquo;</strong></em> I don&rsquo;t mean their shoe size, waist size or height (but you may need them depending on what you are selling). Are you asking for their name, email address and snail mail address? If not, how will you communicate with them in the future?</p>
<p>Now grab a piece of paper and start answering these questions. Doing so will focus your marketing plan and anyone reading it will know exactly the what, where, when, who and how you are planning to market your business.</p>
<p>Ok, I admit it; there are more then 7 questions to answer.<br />
You should have seen the ones I edited out.<br />
I&rsquo;ve saved them for another article in the near future, so keep checking back.</p>
<h1><span style="font-size: medium; ">What to speed up the creation of your advertising and marketing plan?</span></h1>
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