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How to Create a Marketing Calendar

How to Create a Marketing Calendar

Fast Marketing Plan works great to help you create your next marketing calendar.

Once you have selected the fast start plan to get your plan and calendar going fast, you should begin filling it in with holidays and important dates so that you can see how these will affect your marketing campaigns.

Once your important dates have been added to the calendar, you should begin adding specific marketing tactics.

Is one month consistently busier than another?

Do you offer an annual sales event?

Are there any upcoming training events?

These are the items that you should add to the marketing calendar next.

With some basics already added to the calendar, you can plan your marketing campaigns and find the best way to fit them onto the calendar.

You should block off your marketing campaigns.  Color coding works great for a marketing calendar and it’s built in by showing each category in a different color.

You should mark off the entire time frame of the marketing campaign and add campaign goals and important notes to the calendar.

How to Use Your New Marketing Calendar

Once your new calendar is filled in, you now have a powerful tool under your control.  You should first be using the calendar to make sure that you know what marketing strategies and tactics you should be working on.  There are also certain tasks that you should be completing on a weekly, monthly, and annual basis.

Weekly

Your Fast Marketing Plan Monday Morning Marketing Email Reminders will help you start your week of knowing what need to be done. Your calendar will tell you what marketing campaigns are happening which weeks.  Every week you should be checking the calendar to make sure that your campaigns are beginning and ending on schedule.  You should also be making sure to add the budget and actual expense of each campaign.

Monthly

On a monthly basis, you should be making sure that the funds needed for the marketing campaigns are available.  You should also look over the month and decide if you need to hire any additional support for the proper execution of your campaign.  By looking at this at the beginning of the month, you will be sure to have all the staff needed to support your marketing efforts.

Annually

Annually, you will be reviewing the calendar for patterns and trends.  Never throw away a past marketing calendar.  It holds so much information about the upcoming year.  You will be able to gather a very accurate estimate of your current marketing costs.  You will also be able to combat cyclical income by reviewing your past marketing calendar.

Your task for this week is to set up your marketing calender, as you have seen above,  it is a simple and easy process and will keep you on track for the next twelve months.

There you have it. Now start creating your next marketing plan now while it’s fresh on you mind.



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