200 Guerrilla Marketing Weapons
This is a list of the 200 Guerrilla Marketing Weapons written by my friend Jay Conrad Lewinson. Use these guerrilla marketing weapons for marketing your product, service, practice or idea both online and offline.
Notice how more than half of them are free.R32;
As you know, your marketing arsenal can be much more potent than it is right now, and it won’t even require much of an investment.
Ask the average business owner what marketing is and you’ll be told that it’s advertising.
Guerrillas know that this is nonsense.
Advertising is only one weapon of marketing.
How many weapons are most business owners aware of? Maybe five or ten. How many do they use? Possibly three.
But guerrilla marketers are aware of a full 200 guerrilla marketing weapons and make use of about 40 of them. More than half of the weapons are free! Here, because this course wants you to be as lethal as possible, are ALL 200 weapons.
These guerrilla marketing tactics are presented in no particular rank or order because there’s a 200-way tie for first place. Still, you will come across a few marketing ideas that deserve red neon asterisks inside your head.
Your job now as a business owner is to do what you can to use as many weapons as possible. Okay?
MINI- MEDIA
1. Marketing Plan
2. Marketing Calendar
3. Identity
4. Business Cards
5. Stationary
6. Personal Letters
7. Telephone Marketing
8. Toll- Free Number
9. Vanity Phone Number
10. Yellow Pages
11. Postcards
12. Post Card Deck
13. Classified Ads
14. Per Order/ Inquiry Advertising
15. Free Ads in Shoppers
16. Circulars
17. Community Bulletin Boards
18. Movie Ads
19. Outside Signs
20. Street Banners
21. Window Display
22. Inside Signs
23. Posters
24. Canvassing
25. Door Hangers
26. Elevator Pitch
27. Value Story
28. Backends
29. Letters of Recommendation
30. Attendance at Trade Shows
MAXI- MEDIA
31. Advertising
32. Direct Mail
33. Newspaper Ads
34. Radio Spots
35. Magazine Ads
36. Billboards
37. Television Commercials
E- MEDIA
38. Computer
39. Printer/ Fax Machine
40. Chat Rooms
41. Forums Boards
42. Internet Bulletin Boards
43. List-building
44. Personalized Email
45. Email Signature Mktg.
46. Canned Email
47. Bulk Email
48. Audio/Video postcards
49. Domain Name
50. Website
51. Landing Page
52. Merchant Account
53. Shopping cart
54. Auto-Responders
55. Search Engine Ranking (Alexa)
56. Electronic Brochures
57. RSS Feeds
58. Blogs
59. Podcasting
60. Publish own E-zine
61. Ads in other E-zines
62. Write Ebooks
63. Provide Content- Other Sites
64. Produce Webinars
65. Joint ventures
66. Word-of-mouse
67. Viral Marketing
68. E-Bay / Auction Sites
69. Click Analyzers
70. Pay Per Click Ads
71. Search Engine Keywords
72. Google Adwords
73. Sponsored Links
74. Reciprocal Link Exchange
75. Banner Exchanges
76. Web Conversion Rate
INFO- MEDIA
77. Knowledge of your Market
78. Research Studies
79. Specific Customer Data
80. Case Studies
81. Sharing
82. Brochures
83. Catalog
84. Business Directory
85. Public Service Announcements
86. Newsletter
87. A Speech
88. Free Consultations
89. Free Demonstrations
90. Free Seminars
91. Publish Article
92. Publish Column
93. Author a Book
94. Publishing-on-Demand
95. Speaker at Clubs
96. Teleseminars
97. Infomercials
98. Constant Learning
HUMAN- MEDIA
99. Marketing Insight
100. Yourself
101. Your Employees and Reps
102. Designated Guerrilla
103. Employee Attire
104. Social Demeanor
105. Target Audiences
106. Your Own Circle of Influence
107. Contact Time with Customers
108. How you say Hello and Goodbye
109. Teaching Ability
110. Stories
111. Sales Training
112. Use of Downtime
113. Networking
114. Professional Title
115. Affiliate Marketing
116. Media Contacts
117. eMail List Customers
118. Core Story- Solution to Problem
119. Create a Sense of Urgency
120. Offer Limited Items/ Time
121. Call to Action
122. Satisfied Customers
NON- MEDIA
123. Benefits List
124. Competitive Advantages
125. Gifts
126. Service
127. Public Relations
128. Fusion Marketing
129. Barter
130. Word-of-Mouth
131. Buzz
132. Community Involvement
133. Club and Assn Memberships
134. Free Directory Listings
135. Trade Show Booth
136. Special Events
137. Name Tags at Events
138. Luxury Box at Events
139. Gift Certificates
140. Audio-Visual Aids
141. Flipcharts
142. Reprints and Blowups
143. Coupons
144. Free Trial Offer
145. Guarantee
146. Contests and Sweepstakes
147. Baking/ Craft Ability
148. Lead Buying
149. Follow-Up
150. Tracking Plan
151. Marketing-on-Hold
152. Branded Entertainment
153. Product Placement
154. Radio Talk Show Guest
155. TV Talk Show Guest
156. Subliminal Marketing
COMPANY ATTRIBUTES
157. Proper View of Marketing
158. Brand Name Awareness
159. Positioning
160. Name
161. Meme
162. Theme Line
163. Writing Ability
164. Copywriting Ability
165. Headline Copy
166. Location
167. Hours of Operation
168. Days of Operation
169. Credit Cards Accepted
170. Financing Available
171. Credibility
172. Reputation
173. Efficiency
174. Quality
175. Service
176. Selection
177. Price
178. Opportunities to Upgrade
179. Referral Program
180. Spying
181. Testimonials
182. Extra Value
183. Adopt Noble Cause
COMPANY ATTITUDES
184. Easy To Do Business With
185. Honest Interest in People
186. Telephone Demeanor
187. Passion & Enthusiasm
188. Sensitivity
189. Patience
190. Flexibility
191. Generosity
192. Self Confidence
193. Neatness
194. Aggressiveness
195. Competitiveness
196. High Energy
197. Speed
198. Maintains Focus
199. Attention to Details
200. Takes Action