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Word of Mouth Marketing Association (WOMMA)

– US-based organization for the viral, buzz, and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth.

Research Paper – A Plague of Viruses: Biological, Computer and Marketing

– Jeffrey Boase and Barry Wellman, authors. "We analyze the transfer of biological, computer and marketing viruses. Despite differences between these three types of viruses, network structure affects their spread in similar ways."
[PDF] (September 21, 2001)